Love Ode to Benidorm: Perhaps the Happiest Haven on the Spanish Coast

Benidorm, once associated with the « Spanish Manhattan, » and later with Abu Dhabi during the peak of Middle Eastern megalopolises. As a result, it has evolved into something truly unique. However, let’s avoid hasty comparisons. Benidorm, our stage, is far from American or Asian metropolises. Its transformation into a mass tourism hub began almost seven decades ago when its then mayor, Pedro Zaragoza Orts, as legend has it, rode a motorcycle to Madrid with a clear goal: to convince the dictator to lift the bikini ban on its beaches. Thus, a peaceful fishing village rose to become a city of majestic skyscrapers. Benidorm is home to around 70,000 registered residents, surpassing provincial capitals like Soria, Zamora, or Teruel. And that number grows with the influx of visitors throughout the year. While Scandinavian tourists were among the first to explore its shores, today it’s the British, Belgians, and above all, locals, seeking the sea and temperate climate at all times. Few know that Sylvia Plath, author of « The Bell Jar, » spent her honeymoon here in 1956. She was captivated as the first skyscrapers and charming hotels began to emerge. Benidorm leads the list of Spanish cities with skyscrapers and ranks third in Europe. Beyond being seen as ambitious, its vertical profile is a model for what future cities could be. These structures minimize urban footprint, and Benidorm has cleverly harnessed water resources in a region with scant rainfall. And that’s not all: it’s inadvertently a feminist city. As recounted in the book « An Essay of Benidorm, » women inherited the prime seafront lands, a boon for construction. In summary, Benidorm, beyond simplistic comparisons, has carved its own identity. From the conquest of beach freedom to its distinctive skyscraper silhouette, this ever-evolving city holds secrets waiting to be unveiled.

Bypassing figures, let’s delve into the heart of Benidorm’s charm. Over decades, notably recently, the city’s narrative has shifted from critique to pure delight. A haven for indulgence, relaxation, and immersion in pristine waters and shores. Live melodies fill the air from dawn, accompanied by culinary delights, all in the unique rhythm of Benidorm. Once dismissed for retirees, both local and foreign, it’s now a place where generations converge, defying norms. Accessible beaches welcome elder women for card games or graceful dances—a charming facet. Yearning for tranquility defines Benidorm. Poniente Beach beckons locals, Levante Beach attracts global wanderers, transforming into a theater for artists, from icons like Michael Jackson to local legends like Sticky Vicky’s progeny or María Jesús with her accordion. This tapestry has shaped an inclusive, diverse city, highlighted by events like LGTB Pride. Deciphering Benidorm’s allure is a challenge. It’s not for all preferences, and it’s unfeigned, continually evolving, always with an undiscovered nook to captivate and astonish guests.

Discover Five Incredible Places to Visit in Benidorm

La Mejillonera (Pg. de la Carretera, 16). In the heart of Benidorm, there’s a corner that seems taken from a dream: an old town with white and low houses that deserve to be explored. Among its charming narrow streets, you’ll find La Mejillonera, a place where the art of tapas reaches its peak and where the stars are, of course, the mussels in all their delicious forms. Since 1981, this place has delighted its guests with quality lunches and dinners. With affordable prices and a varied menu that celebrates the flavours of the sea, it also stands out for its impeccable service, always delivered with a friendly smile.

Benidorm Palace (Avenida del Dr. Severo Ochoa, 13). Just four years away from reaching its half-century mark, this corner in Benidorm is gearing up for a meaningful celebration. Each night, it stands as the epicenter of entertainment in the Alicante city, offering a unique dinner and show experience. Its stage has witnessed the greatness of names like Nureyev, Charles Aznavour, and Raffaella Carrá, but it has also welcomed contemporary artists like Fangoria, Camela, and Abraham Mateo. This magical space hosts a diversity of artistic expressions, where dinner is elegantly served on linen tablecloths in an auditorium that sparkles with charm.

El Cisne Flea Market (Av. de la Comunitat Valenciana, 67). On the outskirts of Benidorm’s municipality, lies a place that will quicken the hearts of decoration and vintage charm enthusiasts. With live music and a spacious bar perfectly complementing the shopping experience, this market is a true paradise for seekers of unique treasures. Inside, you’ll uncover Memphis-style furniture, Art Déco jewelry, and an eclectic array of decor spanning various eras. Resisting the urge to bring something special home is nearly impossible, and during the off-season months, you’ll find even more reasons to delve into its troves.

Mercure Hotel (Av. de Panamá, 5). Just celebrating its first year of existence, the Mercure Hotel stands as a true trailblazer in Benidorm. Amidst an environment where opulence reigns, this establishment stands out for its commitment to raising the standards. It’s remarkable to find a place that, amidst the daily excess, has carved its own niche. Its walls, beautifully adorned by artist Jorge Parra, grace an iconic building in the city that has undergone an intense renovation, thus creating a true haven of serenity. Whether it’s to enjoy the pool, savor an appetizer, or unwind with a drink, this oasis is the perfect retreat to escape the bustle and immerse oneself in an atmosphere of tranquility.

Casa Tony Restaurant (Los Gemelos IV Building, Av. de Cuenca, Local 27). In the heart of Benidorm, amidst a sea of online recommendations catering to British tastes, a hidden gem emerges: Casa Tony Restaurant. This timeless classic has earned its reputation through word of mouth satisfaction. Here, traditional essence blends with an exceptional menu of fresh daily catches, delivering an unparalleled market-to-table culinary experience. The ambiance and service meet all expectations, making each visit a true delight. If you’re keen on savoring the exquisite rice dishes from the menu, don’t hesitate to make a reservation and inform Toni himself at the time of booking.